Naver drastically changes its search design. It can be interpreted as a move to actively respond to the rapidly changing search market with the advent of the interactive chatbot ‘Chat GPT’ while facing global operators such as Google by significantly improving the search service, which is its core business.
On the 19th, Naver decided to conduct a test for some users to change the design of the search tab to provide a more convenient search experience. On the 17th, Naver reorganized its PC main page in a way that provides the same usability as mobile, but this time, it has started working on improving its core business, search service.
Through this design improvement, Naver plans to improve the currently provided ‘tab search’ area so that users can understand what they are looking for in Naver search and quickly guide them to the appropriate path to get the desired result. The search results screen, tab color, and fonts are also being improved.
Currently, when users use Naver search토토사이트, they can access all of Naver’s services, such as ‘ VIEW ‘ and ‘Shopping’, in the tab search area at the top of the screen. The explanation is that it is tested so that it can be moved.
A company official said, “As users’ search needs become increasingly complex and diversified, Naver is constantly thinking about various services to provide the best search results.” try,” he said.
Previously, Naver hired outside personnel to improve the design of its search service. Last year, Naver recruited Kim Jae-yeop, a professor of industrial design at Hongik University, who was originally affiliated with industry-academia cooperation, to oversee search and user experience ( UX ) improvements.
Naver’s latest action can also be interpreted as a measure to quickly respond to the rapidly changing search market situation. It is also related to the emergence of Chat GPT , which is shaking the global search market . Google and Microsoft are also rushing to upgrade their search engines. A Naver official said,
“This design improvement is planned to be applied to all users after testing it on some users and reflecting their feedback. ” It is only natural that the search convenience is improved and advanced,” he said.
It is expected that the search service improvement will continue until Naver’s search service is completely overhauled in the second half of the year. This design change test is a kind of signal flare. A company official said, “First of all, it is at the level of design change,” but “In the future, we will sequentially improve service quality, such as search results and customized content, and more detailed changes will be disclosed to users.”
Given that Naver’s core business is a search service, it is of interest to see what kind of financial change this move will lead to. In the first quarter of last year, Naver’s search platform (search) sales were 851.8 billion won, overwhelming other businesses such as △commerce (605.9 billion won) △Fintech (318.2 billion won) △content (411.3 billion won) △cloud (93.2 billion won).
“Naver’s core business is search advertising,” Naver CEO Soo-yeon Choi said in a conference call after the announcement of the first quarter results. expected,” he said.